WELCOME TO MY PORTFOLIO
I’m thrilled to invite you to explore my work, skills and professional experience, and get to know a bit more about me.
A born go-getter. I give 100% to every project I take on. It’s my firm belief that a good challenge is a great way to develop and improve, which is why I make a point of seeking out challenges in the professional realm as well as in my personal life.
Take a moment to look around, and contact me directly to learn more.
Personal Profile
I am a recent graduate based in Grand Rapids, MI. I love staying active through volleyball, basketball, golf, hiking, climbing, and crossfit. I also enjoy photography, especially nature photography.
I am focused on producing quality work and making a significant impact. I’m happy to apply the experience and skills I’ve obtained in my career and personal life in order to manage projects through creative problem solving and innovative thinking. I possess a strong eye for detail and can thrive independently as well as in a team environment.
Professional History
MY ROLES & RESPONSIBILITIES
MARKETING SPECIALIST, INNOVATIVE FINANCIAL GROUP
AUGUST 2017 - PRESENT
Responsible for creating all company marketing and promotional material. Manage company social media presence and website. Coordinate Facebook and LinkedIn InMail campaigns. Write scripts for, and produce educational videos. Support event execution. Coordinate all direct mail campaigns for accuracy, execution, and follow up. Maintain accurate input of system information, receiving and processing all client information.
ASSISTANT BANQUET MANAGER, CASCADE HILLS COUNTRY CLUB
JULY 2017 - JANUARY 2018
Assisted the Banquet Manager with the operation of the department by ensuring all work was completed by a specific time, carrying out disciplinary action, and creating schedules in accordance to the level of business each week. Oversaw an events team of 25, with events varying in size from 5-300. Assign event specific tasks before, during, and after each event. Ensure the best possible level of quality and hospitality is met for every event. Created a department training manual, standard operating procedures, and training test for all event staff. Assisted in other areas of the Club including the bar, restaurant, pool snack bar, and beverage cart.
PERSONAL ASSISTANT, TROPICBEAUTY INC.
JULY 2016 - JULY 2017
Assisted in day-to-day activities in personal and business affairs, such as scheduling appointments, finalizing insurance documents, and facilitating social media posts. Collected vital forms from models and arranged all travel information to and from events. Ensured all social media requirements were met b y each participant per sponsors request.
LEAGUE AMBASSADOR / GAME DAY STAFF, GRAND RAPIDS SPORT & SOCIAL CLUB
OCTOBER 2016 - JUNE 2017
Built brand awareness and established relationships with vendors and community members through social media and promotions. Supervised and managed league nights and interns, as well as created a social experience for members. Took action/promotional photographs each night for the Facebook page.
MARKETING &Â PROMOTIONS INTERN, TRAVERSE CITY BEACH BUMS
MAY 2016Â - AUGUSTÂ 2016
Contributed in designing advertisements in the program, created posters and banners to promote upcoming events, and created social media posts to increase followers and bring fans out to the park. Worked on planning festivals and promotional nights while finding new sponsors for available dates.
*Increased Instagram followers by 100+ in the first month.
*Created new social media campaign using #mcm to feature players that "crushed" it out of the park and had a home run in the previous week.
MARKETING / BUSINESS CONSULTANT
DECEMBER 2015 - DECEMBER 2016
Contributed in designing the business and marketing plan, defining the brand image, designing and editing the company webpage and social media accounts. In charge of taking and editing all pictures for the company.
TOWNSHIP TREASURER, AUSABLE TOWNSHIP
NOVEMBER 2012 - JULY 2014
This is a concise description of your previous work experience and the responsibilities you had. The most effective CVs give a clear snapshot of where you’re coming from and where you’re going in a way that’s easy for readers to scan and absorb quickly.
Skills
INTERPERSONAL COMMUNICATION
Written and Oral Communication | Team Player | Strong Work Ethic
MICROSOFT OFFICE SUITE
Word | Excel | Powerpoint  |Outlook
SOCIAL MEDIA
Hootsuite |Â Photoshop |Â Google Analytics | Lightroom
ATTENTION TO DETAIL
Organized | Flexible | Efficient
Educational Experience
WHAT I’VE LEARNED
BS, GRAND VALLEY STATE UNIVERSITY
2014 - 2017
Marketing & Sports Health
-Marketing Management -Communication Ethics
-Marketing Ethics -Diversity in the US
-Sports Marketing -Statistics in Sports
-Accounting -Obesogenic Studies
KIRTLAND COMMUNITY COLLEGE
2012 - 2014
-Dean's List
-Athlete
-Anatomy & Physiology
-Sociology
-Accounting
ROSCOMMON HIGH SCHOOL
2008 - 2012
-Graduated with High Honors
-Member of the National Honors Society
-Member of the local Rotary Club
-Varsity Athlete
Certifications
GOOGLE ANALYTICS
JANUARY 2018
Successfully completed Google Analytics course
HUBSPOT CONTENT MARKETING
FEBRUARY 2018
Successfully completed the HubSpot Content Marketing course from Alison Courses.
EVENTBRITE SPONSORSHIP
MARCH 2018
Successfully completed EventBrite's Event Sponsorship course
Philanthropy
HELPING OTHERS
UPCOMING - TOUGH MUDDER
2018
Team Leader for the Michigan Tough Mudder.
UPCOMING - SPARTAN RACE
2018
Volunteer for the Michigan Spartan Race
NGWSD - AID
JANUARY 2015
Grand Valley State University hosted an event for National Girls & Women in Sports Day on campus. I assisted in taking the participants to and from each event.
MISSION TRIP
APRIL 2014
For spring break, I went on a mission trip to Catadulpa, Jamaica. We assisted locals in running their Sunday School, helped build a new foundation for a kitchen (no power tools!), painted the school house, and built stairs for easier access to the community outdoor shower.
FOOD BANK
JULY 2011
Created 1,000 food bags for non-perishable food items and handed them out. Gave perishable food out to the Chicago community as well.
HYGIENE KITS
2008 - 2010
Put together hygiene kits with my local youth group to give to St. Vincent DePaul. Also, helped at local food banks.
SAMPLES OF MY WORK
Project Showcase
SENIOR THESIS
2017
The Real Cost recently added a new element to their marketing campaign this past year - baseball. These advertisements targeted youth baseball players. However, the style differed greatly from their previously successful campaigns. The purpose of  this thesis was to see how to create an effective anti-smokeless marketing campaign targeting adolescent baseball players by looking at what anti-smoking campaigns have done in the past and other marketing strategies.Â
At the end of my thesis, I include examples of their advertisements and an analysis/grade for each ad. I also included an example of how an ad could be improved upon based on my findings.Â
Click on the PDF icon to view the entire thesis (analysis of ads starts on pg. 16).
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"There is nothing like a dream to create the future"
VICTOR HUGO
Let's Connect
I love what I do, and I’d love to share it with you. Send me a message and I’ll get back to you ASAP.
Grand Rapids, MI, USA
989-387-5123
